In recent months I have done what you might call "opposition research" of the FOX News channel. There's one thing that defines FOX News: its purpose is to advance the cause of the Republican Party. Now, since the Republican Party is a mixed coalition with different constituencies, this is well-reflected in its lineup.
One thing about FOX News, BTW, is that it has excellent production values. Production-value wise, it is genius. The amount of American-flag colors in that channel's programming is staggering; it makes the competition look like a bunch of pinko commie America-hating bastards by comparison. I swear, you could get half the country to buy a shit sandwich as long as it's in a red, white, and blue wrapper.
So that's the FOX News strategy as far as roping in the Right Wing Coalition: just be America's News Network. The rest falls into place.
Oh, and the nicest looking lineup of female talking heads, headlined by the lovely Megyn Kelly.
The strongest voice on the lineup is Bill O'Reilly. There are a lot of people out there that don't get him. But Bill is actually quite good and holds up really well in arguments. O'Reilly's target demographic is basically smart, rich people.
Then you have Glenn Beck, an oddball case for a number of reasons, but basically a mix of quality and lousy elements. One thing I do know is that during the Beck hour, there is a "BUY GOLD!" ad every commercial break - and lots of other ads directed at old people concerned for their safety and security rather than things like investment potential.
I went for months avoiding the Hannity show, but I had to discipline myself and watch the train wreck.
And what a train wreck that show is.
My mouth was just agape during a whole segment, where no one offered any coherent arguments, no one could hear anyone else talking, one logical fallacy after another - just basically intellectual guttersniping.
I wonder which segment of the Republican demographic this show is aimed toward?
I would like to take this opportunity to mention a great alternative to this madness, what I would term an Ubermensch Roundtable: The Howard Stern Show.